家在身边，爱在全球——Maggie&Rose麦琪萝丝登陆上海品牌战略发布会

5月16日,享誉伦敦香港的亲子家庭俱乐部Maggie&Rose 在上海静安800秀剧场为中国亲子产业带来了不一样的声音——“家在身边,爱在全球”Maggie&Rose登陆上海品牌战略发布会,暨原创亲子舞台剧《小王子巴力》上海首演。此次专为孩子打造的嘉年华式的发布会,同时也吸引了社会各界重量级嘉宾的关注,著名影视巨星,舞台剧皇后 刘嘉玲女士亲临活动现场、并全程观看了《小王子巴力》舞台剧,并给予了高度评价。

此外还有众多明星——洪欣、曹众,大咖导演以及关心社会的慈善机构宋庆龄母婴平安基金会,美丽中国支教项目等众多嘉宾纷纷到场支持,深刻感受了Maggie&Rose为孩子和家长精心设计的创意亲子时光,也共同见证麦琪萝丝布局全球以及大中华区的清晰振奋发展计划。

On the 16th of May, Maggie & Rose, the well-known family members’ club hailing from London and with clubs in Hong Kong, gave a sneak peek into the world of Maggie & Rose, showcasing a unique family offering for Shanghai. Held at 800 Show in Jingan, it was attended by guests from all walks of life. The brand was delighted in particular to be joined by famous movie star and queen of the stage, Ms. Carina Lau, who came to the event in person and watched the stage play ‘Little Prince Bally’, praising the performance and actors.

A variety of stars also joined, including Hong Xin and Cao Zhong, famous directors, Song Qingling family charity, and Teach for China, both of which do fantastic work. All the guests enjoyed the creative, family-friendly atmosphere which had been carefully designed by the Maggie & Rose teams. There was also a press conference covering a variety of topics, including the brand’s exciting development plans in Chinese Mainland and beyond.

影视巨星 刘嘉玲女士(中)

刘嘉玲女士 现场表现对Maggie & Rose的喜爱

“I Love Maggie & Rose”

影视巨星 刘嘉玲女士(右)

Maggie & Rose大中华区董事长、总裁Shirley Jin女士(左)

Maggie & Rose大中华区董事长、总裁 Shirley Jin女士(右)

TVB知名演员 洪欣女士(左)

影视巨星刘嘉玲女士(中间)

Maggie & Rose大中华区董事长、总裁Shirley Jin女士(左)

TVB知名主持人曹众女士(右)

国家一级导演;浙江省舞蹈家协会主席;2008北京奥运会开闭幕式中心执行副总导演;杭州G20峰会《最忆是杭州》主创 崔巍女士(右)

作为最独具特色亲子家庭俱乐部,麦琪萝丝的品牌战略发布会必然也是为孩子们度身打造的,在发布会上,来自沪杭两地超过上百组的孩子们和家长们一起观看了原创亲子励志舞台剧《小王子巴力》,讲述了小王子巴力为了解救春天女神出发冒险的故事。用舞台剧的形式教育孩子们勇气、信心、亲情、家庭与爱。

As a family members’ club, it was important that the day was tailored to the children in attendance. At the event, children from Shanghai and Hangzhou watched the original family stage play, ‘Little Prince Bally’, which tells a fairytale story of Prince Bally’s adventure in order to save the goddess of spring. In the form of musical, children are taught courage, confidence, family affection, family and love, through the power of drama.

舞台剧演职人员合影图

著名影视巨星 刘嘉玲女士(后排右八)

Maggie & Rose大中华区董事长、总裁 Shirley Jin女士(后排右九)

英国领事馆的高级贸易投资官 姜赟先生(后排右七)

舞台剧导演 王戈刚(后排左七)

舞台剧导演 赵欣然(后排右六)

国家一级导演;浙江省舞蹈家协会主席;2008北京奥运会开闭幕式中心执行副总导演;杭州G20峰会《最忆是杭州》主创 崔巍女士(后排左九)

著名影视巨星刘嘉玲女士现场观摩麦琪萝丝原创亲子舞台剧《小王子巴力》,非常喜欢我们的舞台剧,对《小王子巴力》表示高度的赞赏

原创亲子励志舞台剧

为了真正做到原创舞台剧,从剧本到舞美、从服装到演员,完全是Made by Maggie & Rose,所有大演员们都是麦琪萝丝的自有员工,小演员们是来自麦琪萝丝各俱乐部的小会员和麦琪萝丝的小粉丝,在知名导演的专业指导下,排练多日,现场演出效果堪比专业演职团队。现场麦琪萝丝 将舞台剧向全球家庭在线直播,让不能到现场的观众也感受亲子舞台剧的魅力。

In order to bring the play to life, Maggie & Rose prepared every detail carefully, from the script to stage set, costumes and actors. All of the grown-up actors are from Maggie & Rose’s own team, with the child actors members from the Maggie & Rose clubs. Under the guidance of professional directors, they rehearsed for extensively, resulting in a professional performance. Maggie & Rose also live streamed the play for families to watch from around the world.

《小王子巴力》讲述的是一个充满正能量,鼓励勇敢坚持、互帮互助的暖心故事。在一个神秘的古堡,春天女神被女巫掳走,万物凋零,了无生机。小王子巴力肩负人间复苏的重任、国王王后的期望,迎着磨难和挑战,踏上了寻找姐姐春天女神的勇敢征途……最后在麦琪萝丝的大明星——Oscar的帮助下,终于救回了春天女神。

​‘Little Prince Bally’ is a heart-warming story full of positivity, encouraging courage and persistence, and the importance of helping one another. In a mysterious castle, the princess of spring was held captive by witches; locked up, everything outside withered and died. The little prince decides to rescue her, full of responsibility and expectation from the King and Queen and goes on a brave journey to find his sister. Finally, with the help of our superstar Oscar, the princess of spring is saved!

历经15年的打磨,麦琪萝丝在此次发布会上让全球麦琪萝丝的粉丝们一起聆听了第一首全球主题曲《Time to be together》,歌曲将全球4位荣誉家庭成员融入其中,朗朗上口的歌词、轻快的节奏、清新的旋律,纯正的英式发音加上英伦风格的编曲,小朋友们一听就爱上这首歌。穿着来自全球特色服装的小朋友们,开心的敲击各种乐器,随着音乐翩翩起舞!跟着Maggie、Rose、Oscar、Bentley一起进行了现场大巡游。

After 15 years of experience in opening and running family members’ clubs, Maggie & Rose’s community had the opportunity to listen to their club song for the first time, ‘Time to be together’. The song mentions the brands four characters, Maggie, Rose, Oscar and Bentley, catchy lyrics, rhythm and family-friendly melody, arranged by British composers, who gave the song a British flavour. Children seem to fall in love with this song as soon as they hear it, and dance along with the music. The children danced with the four characters around the venue and sung along.

特邀英国知名作曲家——Chris Renshaw和作曲演唱家Mary Keith创作并演唱麦琪萝丝第一首全球主题曲。

Maggie & Rose were delighted to work with Chris Renshaw and Mary Keith, well-known British composer and musician, who composed and put to music the very first Maggie & Rose club song.

Chris Renshaw

曾为著名动画片《托马斯与朋友们》、《贾斯汀之家》(BBC)、《大派对》(美味之家)《外星人历险记》(牛津大学出版社)。

A renowned British composer, Chris has composed work for children’s film and TV productions includes Thomas & Friends, Justin’s House, The Big Party and Alien Adventures.

Mary Keith

在过去的16年里,她一直在什鲁斯伯里的蜂巢为5岁以下的儿童演奏动听的音乐音乐,为新维克剧院、五巴剧院、BBC、劳里剧院、威斯敏斯特大教堂和长明寺创作并演出歌曲。

A musician and performer, Mary has been running Buzzy Beats for the last 16 years, an under 5’s music class at the Hive in Shrewsbury. She has composed music for shows at the New Vic Theatre, Pentabus Theatre, on Channel 4, performed on BBC Radio 4, at the Lowry Theatre and Westminster Abbey.

Maggie&Rose Club Song00:0001:45未加入话题

亲子嘉年华

Family Carnival

英式创意早教是麦琪萝丝最大的亮点之一,经过 14年的英国实践沉淀、8年的香港市场探索,基于玩中学的教育法则与体验式方法形成独家早教体系"CREATE"早期教育理念。麦琪萝丝的早教课程因为“有创意”、“寓教于乐”等特点,倍受众多家长追捧和喜爱。

发布会的现场,麦琪萝丝的四位全球荣誉家庭成员为孩子们准备了亲子嘉年华,将最精华的英式早教,全浸润英语教学环境和互动式的教学方法与各种酷炫的沉浸式游戏体验结合,让全家都享受到前所未有的感官体验。

British creative early year’s classes is one of the highlights of the Maggie & Rose offering. After 15 years of experience building clubs in the UK and with 8 years of Maggie & Rose clubs running in Hong Kong, the early years’ curriculum, with an ethos of learning through play and the CREATE concept, have become much loved by families around the world, through varied, fun and creative classes.

The special preview event saw the brand’s four friends, Maggie, Rose, Oscar and Bentley giving a sneak peek into the world of Maggie & Rose. With the family carnival, prepared with the little ones in mind, families had a chance to enjoy exciting British early years’ taster classes, and fun games and activities to get a sense of what Maggie & Rose offers members in clubs.

Maggie的疯狂彩绘派对

Maggie’s Arty Party 

彩绘派对是麦琪萝丝经典保留项目,在这个派对上,孩子们可以在特别开设的空间里发挥天马行空般的想象力肆意涂鸦。

A signature party, little ones got creative, imaginative and arty as they became messy masters in this art-themed activity.